What is Greenwashing?

Greenwashing is a term used to describe deceptive marketing or advertising practices employed by companies and organizations to create an image of commitment to sustainability and environmental protection when, in reality, their actions are not truly environmentally friendly.

Greenwashing involves the use of marketing, branding, and communication strategies that exaggerate or distort a company's environmental efforts. These strategies may include the use of vague and generic words and phrases such as "eco-friendly," "sustainable," or "green" without providing concrete evidence of these claims.

Often, Greenwashing is used as a tactic to improve the reputation and image of companies by capitalizing on the growing awareness and public concern about environmental issues. However, these practices can be misleading and harmful, as they lead consumers to believe they are making sustainable choices when, in fact, they are supporting companies that do not adopt environmentally responsible practices.